Privacy Policy

We collect only the information needed to respond clearly, deliver useful marketing work, improve the site, and understand whether our marketing is working.

This policy explains what we collect through this website and related tools, including forms, Blueprint intake, booking links, analytics, and advertising measurement.

• Contact details you choose to send, such as name, email, phone number, company, website, and message details.
• Business context you provide through contact forms, Blueprint forms, Typeform, Calendly, email, or calls.
• Technical and usage data such as page views, referral source, device, browser, approximate location, IP address, campaign parameters, and interaction data.
• Marketing consent and communication preferences, including whether you ask us to stop analytics or marketing tracking.

• To respond to enquiries and route them to the right person.
• To prepare, deliver, and follow up on Blueprint requests, strategy sessions, projects, and client work.
• To improve website content, page structure, forms, campaigns, and user experience.
• To measure advertising, attribution, conversion paths, and marketing performance.
• To meet legal, security, accounting, and operational requirements.

We use tools such as Microsoft Clarity, Google Analytics, Google Tag Manager, and Meta Pixel to understand site behaviour and advertising performance. These tools may use cookies or similar technology.

The cookie notice lets you turn off analytics and marketing tracking. Typeform and Calendly are not blocked by the notice because they are tools you choose to use when submitting a form or booking a call.

We may use trusted providers for hosting, forms, scheduling, analytics, advertising, email, CRM, storage, and security. These providers process information only for the services they provide to us, subject to their own terms and privacy practices.

Examples may include Vercel, Typeform, Calendly, Microsoft Clarity, Google, Meta, email providers, CRM tools, and payment or accounting systems if client work requires them.

We do not sell personal information. We may share information with service providers, professional advisers, legal authorities, or business systems when needed to operate the business, protect rights, complete requested work, or comply with law.

We keep information only as long as we reasonably need it for the purpose it was collected, for client and business records, or for legal and accounting requirements.

We use practical safeguards to protect information, but no website, platform, or transmission method can be guaranteed as perfectly secure.

• You can ask to access, correct, or delete personal information we hold about you, subject to legal and business record limits.
• You can unsubscribe from non-essential communications where an unsubscribe option is provided.
• You can use the cookie notice or Cookie Preferences link to turn off analytics and marketing tracking on this browser.
• You can ask privacy questions by using the contact page.

For privacy questions, requests, or concerns, please contact us. We will review the request and respond as clearly as we can.